Projecting a Professional Image


“Just like a bottle of Coca-Cola, your personal image is your brand.”

The way you dress, the way you do your hair, the shoes you wear, and even the way you walk, communicate an image to other people even before you have spoken to them.

No matter what you may think, your image and appearance represent your brand.

People judge you (rightly or wrongly) based on the feelings and emotions your brand conveys to them

When people make decisions about what they wear and how they look, they are impacting their personal brand and how others perceive them – at work, at home or in any social setting

When it comes to dress and dress codes we always have to remember that “perception is reality.” No matter what you may think about the way you look, others may think differently based on their perception of you.

Your personal image is your brand. Take care of it.