Taking on the 800 Pound Gorilla
The challenge faced by many start-ups (and sometimes the far more developed companies) is how to successfully compete with and beat a much larger competitor. It is a strategic challenge that many companies have to face. Many are simply overwhelmed by the magnitude of the task and struggle to make a timely decision. Others feel intimidated and shy away completely, while others believe that all they need to do is copy their big competitor but on a much smaller scale.