What is Professionalism?


What is Professionalism?



Enroll for a FREE subscription to PRO-Gram, our monthly e-newsletter

Tips, stories, and suggestions focusing on motivation, leadership, time-management,

sales, customer service, performance improvement, and other related topics.


ISBN:  1 887570-05-5

80-pages softbound

5" x 7 1/4"


15th Printing (2012)

The Definition of Professionalism

What is professionalism? Webster's Dictionary defines it as, "the conduct, aims, or qualities that characterize or mark a profession or a professional person."

While that definition of professionalism defines the word, it does little to help you to understand which qualities and characteristics are important, or how you can become a recognized professional in your life.

There is much more to being a professional than simply acquiring the best training and skills.   Becoming an expert in your field is only one part of earning the respect of clients and colleagues.   A large part of achieving recognition as a professional has to do with the way that you present yourself to others.   It is a mindset that becomes easier to apply as you progress further and becomes an inspiration for others to follow.

Read EXCERPTS from 'Professionalism Is for Everyone'


There are five important keys to being a true professional:

  • Character
  • Attitude
  • Excellence
  • Competency
  • Conduct

These five keys cover 30 important concepts, such as being responsible and accountable, developing respect, doing what is right, and learning how to project a professional image.

In Professionalism Is for Everyone, our most-popular resource (now in its 15th printing), we show you how to develop and apply these five important keys to all aspects of your personal and business life.   Not only do we show you how to do it right; we also show you how to avoid doing it wrong!

Partial List of 'Our' Clients


A professional learns how to naturally develop stronger relationships and earn the respect of your customers, friends, and peers.   Once you learn how to hone these important skills, you will be on the path to achieving your goals as a true professional.

The advice offered in Professionalism Is for Everyone is easy-to-read and easy-to-apply to your life.  By reading, and re-reading, this valuable resource, you will understand the real definition of professionalism and why true professionals stand out in their companies, organizations, and in life.


Providing a Variety of Services

The Goals Institute provides the following ...


Questions and Comments?   Please send an email or call 480.422.1814



"It was such a pleasure for me to conduct this class.  Great material.  We now have several of our people teaching this."

-- American General Domestic Life Companies

  Professionalism Is for Everyone  
      Five Keys to Being A True Professional  
      PRICE   $9.95 + $3.00 shipping    
    "The material was exactly what we needed at this time in the growth of our company.  The points are punctuated by providing clear and tangible examples of the concepts being covered."                    -- Group Dental       (See volume discount options)  
Character       Attitude       Excellence       Competency       Conduct


The Goals Institute