What is Professionalism?

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What is professionalism? Webster's Dictionary defines it as, "the conduct, aims, or qualities that characterize or mark a profession or a professional person."   While the definition of professionalism defines the word, it does little to help you to understand which qualities and characteristics are important, or how you can become a recognized professional in your chosen career.

There is much more to being a professional than simply acquiring the best training and skills.   Becoming an expert in your field is only one part of earning the respect of clients and colleagues.   A large part of achieving recognition as a professional has to do with the way that you present yourself to others.   It is a mindset that becomes easier to apply as you progress further and becomes an inspiration for others to follow.

There are Five Important Keys to Being a True Professional:

• Character
• Attitude
• Excellence
• Competency
• Conduct

These five keys cover 30 important concepts, such as being responsible and accountable, developing respect, doing what is right and learning how to project a professional image.

In Professionalism Is for Everyone, our freshly-updated most-popular and best-selling book, now in its 13th printing, we show you how to develop and apply the five important keys to all aspects of your personal and business life.   We not only show you how to do it right; we also show you how to avoid doing it wrong.

A professional learns how to naturally develop stronger relationships and earn the respect of your customers, friends and peers.   Once you learn how to hone these important skills, you will be on the path to achieving your goals as a true professional.

The advice offered in Professionalism Is for Everyone is easy-to-read and easy-to-apply to your life.  By reading, and re-reading, this valuable guidebook, you will understand the real definition of professionalism and why true professionals stand out in their companies and organizations.

ISBN:  1 887570-05-5

80-pages softbound

5" x 7 1/4"

13th Printing (2011)

Revised and Updated

"It was such a pleasure for me to conduct this class.  Great material.  We now have several of our people teaching this."

-- American General Domestic Life Companies